Formulate Personalized Shampoo & Conditioner Review

Formulate Hair Care

We all have different types of hair; straight, curly, thin, thick, colored, frizzy, greasy, thinning etc. Trying out different shampoos and conditioners can be tough when you are trying to find the perfect hair care products for you. That’s why Formulate decided to create personalized shampoo and conditioner to cater to everyone’s personal hair characteristics. By taking a quick quiz about your hair, Formulate takes that information and creates the best shampoo & conditioner for you!

Formulate Hair Care

We brought industry-leading chemists & engineers together to create technology that formulates based on your unique characteristics and the efficacy of our growing list of ingredients.”

My Hair Quiz

personalized shampoo conditioner

When I took the hair care quiz, I said my hair goals were anti-frizz, prevent thinning, color protection, oil control, and straightening. I also listed my hair type as medium thickness, long, oily, and blonde (they asked for my natural hair color).

 My Thoughts

When I first received my personalized shampoo and conditioner, I immediately loved the packaging. So clean and chic! The products also smelled soooo good!

After using them for the first time, I noticed the conditioner had made my hair a bit tangly and greasy. I let Formulate know and they quickly sent me another conditioner that had been tweaked. The new one worked much better!

After trying out Formulate’s products for a couple weeks, I could tell my hair was shinier and less frizzy, which is always my main goal! My other goals of preventing thinning and color protection also seem to have been met, as there was not as much hair in the drain or fading of my hair color.


Formulate Facts

The shampoo and conditioner that’s made for you are preservative free, sulfate free, paraben free, and cruelty-free! Formulate strives to make the best hair care for you and the planet!

Formulate also has an app where you can provide feedback to tweak your formula if needed. I don’t know of another hair care brand that does that!

Final Thoughts

Formulate Hair Care

My overall thoughts of Formulate are very positive! I absolutely love the idea of personalized shampoo and conditioner that’s made for your hair, and your hair specifically. My hair has been shinier, smoother, and overall healthier! I also love that Formulate will change the formula if you are not seeing the results you are looking for!

Giveaway Time!

Formulate Hair Care

If you enter my giveaway, Formulate will send you your own personalized shampoo and conditioner! They will email you a code to redeem your free products. Plus, all the none winners will still receive a code for $5 off! The giveaway ends 2/23/19.



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